Asia Pacific University (APU)
Communication & Business Skills
Based on the curriculum structure for Asia
Pacific University (APU) programs at Forbes College, the specific English
and communications subject taught in the first semester is Communication
& Business Skills (sometimes listed as English for Business or Academic
Communication depending on the specific cohort entry).
Here is the exact
syllabus breakdown, core modules, and evaluation methods for this subject:
Core Syllabus Breakdown
- Module 1:
Professional Communication & Mechanics
- Foundations
of professional and business English.
- Active
listening skills and overcoming barriers to communication.
- Non-verbal
communication and intercultural workplace dynamics.
- Module 2:
Written Business Communication
- Drafting
professional emails, formal memos, and business letters.
- Structuring
short business and academic reports.
- Grammar,
syntax, mechanics, and maintaining a professional tone.
- Module 3:
Oral Presentation & Public Speaking
- Designing
effective visual aids (e.g., PowerPoint slides).
- Delivery
techniques: body language, voice modulation, and audience engagement.
- Handling
Q&A sessions confidently.
- Module 4:
Academic Writing & Research Literacy
- Techniques
for summarizing, paraphrasing, and synthesizing texts.
- Avoiding
plagiarism.
- Introduction
to academic referencing styles (Harvard referencing system).
Assessment & Grading Breakdown
APU modules rely
heavily on continuous coursework rather than just a single final exam. The
typical assessment breakdown for this course consists of:
|
Assessment
Component |
Weight |
Description |
|
Individual
Written Assignment |
40% |
A formal
business report or case study analysis applying academic writing standards. |
|
Oral
Presentation |
30% |
An individual
or group presentation pitching an idea or analyzing an industry issue. |
|
Final Class
Test / Examination |
30% |
A sit-down exam
testing grammar, reading comprehension, and professional writing mechanics. |
